| John
Naisbitt is the best selling author of Megatrends
and Megatrends 2000 and has been hailed by the Financial
Times for his "astonishingly precise predictions"
in the business world. John sees a "greater trend towards
corporate social responsibility". In his next Megatrends
2020 book, he will be discussing in detail the emergence
and dominance of conscious capitalism in over the next decade.
Traditional
business people often considered social responsibility as
an added cost of doing business. In reality, social responsibility
can be leveraged to boost revenues and profitability. Specifically,
socially responsible businesses enjoy:
1.
Some of the highest customer loyalty rates in business
2.
Better customer satisfaction rates
3.
Fewer quality control issues because their workers are happier
4.
Fewer lawsuits, environmental issues, and PR problems
5.
Sustainable advantages (for example, a manufacturing plant
that invested in hybrid motors will have significant fuel
savings over their more traditional competitors for many years
to come)
BWC
leverages socially responsible strategies along with information
age tactics so that its clients can significantly outperform
their competitors. We invite you to explore how social responsibility
can improve your business as well as your personal life.
Why
not social responsibility?
Realistically, no one is pro-pillaging the Earth, abusing
their workers, and poisoning their customers. The problem
is that many business leaders are unaware of the feasibility
and profitability of social responsibility.
Another
problem is that the American business system is very much
focused on quarterly results and short-term thinking. Implementing
sustainable strategies may lower profits for a quarter or
two before boosting profits in the long run. We, as a society
and as leaders, must place higher value on doing what's right
even if that means taking a hit for a quarter or two. In the
long run, the socially responsible companies will be among
the strongest competitors and will be rewarded for their courage
and vision.
Relevant
Links:
Socially
Responsible Investing
Socially
Responsible Shopping
Skin
Deep Report on Toxicity in Consumer Products
Net
Impact Conference for socially responsible businesspeople
& MBA students
DoTheRightThing.com
features
company metrics (this is site is new so you'll have to give
them some time to get more feedback and content)
Please
note: these links lead outside of BWC's website and BWC is
not responsible for their contents and recommendations.
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